Sotheby's, the venerable auction house with a 281-year legacy, has recently ventured into the fashion world through a unique collaboration with the contemporary denim brand FRAME. This partnership, launched in June 2025, marks Sotheby's first foray into apparel, blending its storied heritage with Frame's modern, stylish sensibility.

The capsule collection draws inspiration from the 1980s New York City preppy and Wall Street glamour, including denim jeans, argyle knits, oxford shirts, and navy blazers.

The campaign was photographed by Sean Thomas and prominently features Sotheby's auctioneer Kimberly Pirtle alongside SVP Ashkan Baghestani to showcase the collection in a style reflecting the auction house's identity.

Items are available at FRAME stores, online, and at select Sotheby's locations.

Photograph: Michael de la Force · LIKE® Magazine